Are public health organizations tweeting to the choir? Understanding local health department Twitter followership.
Identifieur interne : 000144 ( Main/Exploration ); précédent : 000143; suivant : 000145Are public health organizations tweeting to the choir? Understanding local health department Twitter followership.
Auteurs : Jenine K. Harris [États-Unis] ; Bechara Choucair ; Ryan C. Maier ; Nina Jolani ; Jay M. BernhardtSource :
- Journal of medical Internet research [ 1438-8871 ] ; 2014.
Descripteurs français
- KwdFr :
- MESH :
- Wicri :
- geographic : États-Unis.
English descriptors
- KwdEn :
- MESH :
- geographic : United States.
- methods : Consumer Health Information.
- Communication, Local Government, Public Health Administration, Social Media.
Abstract
BACKGROUND
One of the essential services provided by the US local health departments is informing and educating constituents about health. Communication with constituents about public health issues and health risks is among the standards required of local health departments for accreditation. Past research found that only 61% of local health departments met standards for informing and educating constituents, suggesting a considerable gap between current practices and best practice.
OBJECTIVE
Social media platforms, such as Twitter, may aid local health departments in informing and educating their constituents by reaching large numbers of people with real-time messages at relatively low cost. Little is known about the followers of local health departments on Twitter. The aim of this study was to examine characteristics of local health department Twitter followers and the relationship between local health department characteristics and follower characteristics.
METHODS
In 2013, we collected (using NodeXL) and analyzed a sample of 4779 Twitter followers from 59 randomly selected local health departments in the United States with Twitter accounts. We coded each Twitter follower for type (individual, organization), location, health focus, and industry (eg, media, government). Local health department characteristics were adopted from the 2010 National Association of City and County Health Officials Profile Study data.
RESULTS
Local health department Twitter accounts were followed by more organizations than individual users. Organizations tended to be health-focused, located outside the state from the local health department being followed, and from the education, government, and non-profit sectors. Individuals were likely to be local and not health-focused. Having a public information officer on staff, serving a larger population, and "tweeting" more frequently were associated with having a higher percentage of local followers.
CONCLUSIONS
Social media has the potential to reach a wide and diverse audience. Understanding audience characteristics can help public health organizations use this new tool more effectively by tailoring tweet content and dissemination strategies for their audience.
DOI: 10.2196/jmir.2972
PubMed: 24571914
PubMed Central: PMC3961708
Affiliations:
Links toward previous steps (curation, corpus...)
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Harris</name><affiliation wicri:level="4"><nlm:affiliation>Brown School, Washington University in St Louis, St Louis, MO, United States. harrisj@wustl.edu.</nlm:affiliation><country xml:lang="fr">États-Unis</country><wicri:regionArea>Brown School, Washington University in St Louis, St Louis, MO</wicri:regionArea><placeName><region type="state">Missouri (État)</region><settlement type="city">Saint-Louis (Missouri)</settlement></placeName><orgName type="university">Université Washington de Saint-Louis</orgName></affiliation></author><author><name sortKey="Choucair, Bechara" sort="Choucair, Bechara" uniqKey="Choucair B" first="Bechara" last="Choucair">Bechara Choucair</name></author><author><name sortKey="Maier, Ryan C" sort="Maier, Ryan C" uniqKey="Maier R" first="Ryan C" last="Maier">Ryan C. Maier</name></author><author><name sortKey="Jolani, Nina" sort="Jolani, Nina" uniqKey="Jolani N" first="Nina" last="Jolani">Nina Jolani</name></author><author><name sortKey="Bernhardt, Jay M" sort="Bernhardt, Jay M" uniqKey="Bernhardt J" first="Jay M" last="Bernhardt">Jay M. 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Harris</name><affiliation wicri:level="4"><nlm:affiliation>Brown School, Washington University in St Louis, St Louis, MO, United States. harrisj@wustl.edu.</nlm:affiliation><country xml:lang="fr">États-Unis</country><wicri:regionArea>Brown School, Washington University in St Louis, St Louis, MO</wicri:regionArea><placeName><region type="state">Missouri (État)</region><settlement type="city">Saint-Louis (Missouri)</settlement></placeName><orgName type="university">Université Washington de Saint-Louis</orgName></affiliation></author><author><name sortKey="Choucair, Bechara" sort="Choucair, Bechara" uniqKey="Choucair B" first="Bechara" last="Choucair">Bechara Choucair</name></author><author><name sortKey="Maier, Ryan C" sort="Maier, Ryan C" uniqKey="Maier R" first="Ryan C" last="Maier">Ryan C. Maier</name></author><author><name sortKey="Jolani, Nina" sort="Jolani, Nina" uniqKey="Jolani N" first="Nina" last="Jolani">Nina Jolani</name></author><author><name sortKey="Bernhardt, Jay M" sort="Bernhardt, Jay M" uniqKey="Bernhardt J" first="Jay M" last="Bernhardt">Jay M. Bernhardt</name></author></analytic><series><title level="j">Journal of medical Internet research</title><idno type="eISSN">1438-8871</idno><imprint><date when="2014" type="published">2014</date></imprint></series></biblStruct></sourceDesc></fileDesc><profileDesc><textClass><keywords scheme="KwdEn" xml:lang="en"><term>Communication (MeSH)</term><term>Consumer Health Information (methods)</term><term>Local Government (MeSH)</term><term>Public Health Administration (MeSH)</term><term>Social Media (MeSH)</term><term>United States (MeSH)</term></keywords><keywords scheme="KwdFr" xml:lang="fr"><term>Administration de la santé publique (MeSH)</term><term>Administration locale (MeSH)</term><term>Communication (MeSH)</term><term>Information en santé des consommateurs (méthodes)</term><term>Médias sociaux (MeSH)</term><term>États-Unis (MeSH)</term></keywords><keywords scheme="MESH" type="geographic" xml:lang="en"><term>United States</term></keywords><keywords scheme="MESH" qualifier="methods" xml:lang="en"><term>Consumer Health Information</term></keywords><keywords scheme="MESH" qualifier="méthodes" xml:lang="fr"><term>Information en santé des consommateurs</term></keywords><keywords scheme="MESH" xml:lang="en"><term>Communication</term><term>Local Government</term><term>Public Health Administration</term><term>Social Media</term></keywords><keywords scheme="MESH" xml:lang="fr"><term>Administration de la santé publique</term><term>Administration locale</term><term>Communication</term><term>Médias sociaux</term><term>États-Unis</term></keywords><keywords scheme="Wicri" type="geographic" xml:lang="fr"><term>États-Unis</term></keywords></textClass></profileDesc></teiHeader><front><div type="abstract" xml:lang="en"><p><b>BACKGROUND</b></p><p>One of the essential services provided by the US local health departments is informing and educating constituents about health. Communication with constituents about public health issues and health risks is among the standards required of local health departments for accreditation. Past research found that only 61% of local health departments met standards for informing and educating constituents, suggesting a considerable gap between current practices and best practice.</p></div><div type="abstract" xml:lang="en"><p><b>OBJECTIVE</b></p><p>Social media platforms, such as Twitter, may aid local health departments in informing and educating their constituents by reaching large numbers of people with real-time messages at relatively low cost. Little is known about the followers of local health departments on Twitter. The aim of this study was to examine characteristics of local health department Twitter followers and the relationship between local health department characteristics and follower characteristics.</p></div><div type="abstract" xml:lang="en"><p><b>METHODS</b></p><p>In 2013, we collected (using NodeXL) and analyzed a sample of 4779 Twitter followers from 59 randomly selected local health departments in the United States with Twitter accounts. We coded each Twitter follower for type (individual, organization), location, health focus, and industry (eg, media, government). Local health department characteristics were adopted from the 2010 National Association of City and County Health Officials Profile Study data.</p></div><div type="abstract" xml:lang="en"><p><b>RESULTS</b></p><p>Local health department Twitter accounts were followed by more organizations than individual users. Organizations tended to be health-focused, located outside the state from the local health department being followed, and from the education, government, and non-profit sectors. Individuals were likely to be local and not health-focused. Having a public information officer on staff, serving a larger population, and "tweeting" more frequently were associated with having a higher percentage of local followers.</p></div><div type="abstract" xml:lang="en"><p><b>CONCLUSIONS</b></p><p>Social media has the potential to reach a wide and diverse audience. Understanding audience characteristics can help public health organizations use this new tool more effectively by tailoring tweet content and dissemination strategies for their audience.</p></div></front></TEI><pubmed><MedlineCitation Status="MEDLINE" Owner="NLM"><PMID Version="1">24571914</PMID><DateCompleted><Year>2014</Year><Month>10</Month><Day>07</Day></DateCompleted><DateRevised><Year>2018</Year><Month>11</Month><Day>13</Day></DateRevised><Article PubModel="Electronic"><Journal><ISSN IssnType="Electronic">1438-8871</ISSN><JournalIssue CitedMedium="Internet"><Volume>16</Volume><Issue>2</Issue><PubDate><Year>2014</Year><Month>Feb</Month><Day>26</Day></PubDate></JournalIssue><Title>Journal of medical Internet research</Title></Journal><ArticleTitle>Are public health organizations tweeting to the choir? Understanding local health department Twitter followership.</ArticleTitle><Pagination><MedlinePgn>e31</MedlinePgn></Pagination><ELocationID EIdType="doi" ValidYN="Y">10.2196/jmir.2972</ELocationID><Abstract><AbstractText Label="BACKGROUND" NlmCategory="BACKGROUND">One of the essential services provided by the US local health departments is informing and educating constituents about health. Communication with constituents about public health issues and health risks is among the standards required of local health departments for accreditation. Past research found that only 61% of local health departments met standards for informing and educating constituents, suggesting a considerable gap between current practices and best practice.</AbstractText><AbstractText Label="OBJECTIVE" NlmCategory="OBJECTIVE">Social media platforms, such as Twitter, may aid local health departments in informing and educating their constituents by reaching large numbers of people with real-time messages at relatively low cost. Little is known about the followers of local health departments on Twitter. The aim of this study was to examine characteristics of local health department Twitter followers and the relationship between local health department characteristics and follower characteristics.</AbstractText><AbstractText Label="METHODS" NlmCategory="METHODS">In 2013, we collected (using NodeXL) and analyzed a sample of 4779 Twitter followers from 59 randomly selected local health departments in the United States with Twitter accounts. We coded each Twitter follower for type (individual, organization), location, health focus, and industry (eg, media, government). Local health department characteristics were adopted from the 2010 National Association of City and County Health Officials Profile Study data.</AbstractText><AbstractText Label="RESULTS" NlmCategory="RESULTS">Local health department Twitter accounts were followed by more organizations than individual users. Organizations tended to be health-focused, located outside the state from the local health department being followed, and from the education, government, and non-profit sectors. Individuals were likely to be local and not health-focused. Having a public information officer on staff, serving a larger population, and "tweeting" more frequently were associated with having a higher percentage of local followers.</AbstractText><AbstractText Label="CONCLUSIONS" NlmCategory="CONCLUSIONS">Social media has the potential to reach a wide and diverse audience. 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